Down-to-Earth: Brown is a natural, down-to-earth neutral color. It is found in earth, wood, and stone. Brown can be a warm neutral color that can stimulate the appetite. It is found extensively in nature. Brown can represent wholesomeness and earthiness. It also represents steadfastness, simplicity, friendliness, dependability, and health.

Using Brown in soft furnishing: The brown pallete can range from its lighter cousins in tan, taupe, beige, or cream which make excellent backgrounds helping the accompanying colours appear richer, brighter. As well as using brown to convey a feeling of warmth, honesty, and wholesomeness. Although found in nature year-round, brown is often considered a fall and winter color. It is more casual than black.

Using Brown with Other Colors: Shades of brown coupled with green are an especially earthy pair, often used to convey the concept of recycling or earth-friendly products. Very dark brown can replace black by adding a slightly warmer tone to some palettes. Brighten brown with a mellow yellow or rusty orange. Go smart but conservative with a mix of brown and deep purple, green, gray, or orange-red.

Brown Color Palettes: These color palettes feature shades of brown combined with other neutrals as well as red, orange, green, and pink.